I was only able to find the shortened version of this commercial on YouTube, but if you are desperate to see the entire thing, just watch a couple shows on Hulu and I can almost guarantee that it will pop up. The (extended) ad opens up with the teenage daughter, Kim, talking animatedly about how she ran into a boy (who we can assume she had/has a crush on) but that he was with her friend, Jessica. Her parents and younger brother are all sitting down at the dinner table listening to her dissect the run-in and the voiceover lets us know that "this story had 30 minutes left." However, as soon as she takes a bite of the mac & cheese, she stops talking. Her dad prompts her to finish telling the story, but eating the (ostensibly) delicious food has taken precedent and the family is left to enjoy their meal in peace.
So why is this a problem? For one thing, it taints the entire commercial as somewhat out of touch with what teenagers today actually are like which then calls into question whether or not they have the credibility to claim that your kids will like this meal. I realize that not everyone is as interested in naming trends as I am, but the parents of any kid has met enough classmates and friends to have a general idea of what names are in and what has become passé. This detail also indicates a lack of thoughtfulness on the part of the company. A quick search would have shown that while Kimberly and Jessica were both Top 100 names in 2000, they are long past their peaks. This might not be a huge deal to the general audience of the ad, but when it is combined with a conversation-ending entree it sets up a dinner that is not representative of either the reality or ideal of today's families.
What do you think about this commercial? Share your reactions in the comments!